Methodological structure for future consumer neuroscience research

Author(s)
Lin He, Thomas Freudenreich, Wenhuan Yu, Matthew Pelowski, Tao Liu
Organisation(s)
Vienna Cognitive Science Hub, Department of Cognition, Emotion, and Methods in Psychology
External organisation(s)
Zhejiang University (ZJU)
Journal
Psychology & Marketing
Volume
38
Pages
1161-1181
No. of pages
21
ISSN
0742-6046
DOI
https://doi.org/10.1002/mar.21478
Publication date
03-2021
Peer reviewed
Yes
Austrian Fields of Science 2012
501014 Neuropsychology, 501002 Applied psychology
Keywords
ASJC Scopus subject areas
Marketing, Applied Psychology
Sustainable Development Goals
SDG 12 - Responsible Consumption and Production
Portal url
https://ucris.univie.ac.at/portal/en/publications/methodological-structure-for-future-consumer-neuroscience-research(374a501a-4ddb-495b-ba67-375a261d4dcf).html